This trend but my designs evolve as I evolve

4 weeks ago 19

TBH I NEVER THOUGHT IT WOULD HAPPEN. Not erstwhile I decided to defy my parents and use for a occupation successful manner alternatively of applying to med school. Not erstwhile I recorded 1 Pilates video intended for a tiny radical of my students and enactment it connected YouTube. Not erstwhile I started selling motivational tanks retired of my parents’ garage.

I had a imagination I couldn’t ignore, and I followed it! The travel on the mode was messy astatine times, but it allowed maine to germinate and allowed my designs to evolve.

 

 

View this station connected Instagram

 

A station shared by Cassey Ho (@blogilates)

 

2012

My merch begins with motivational tanks. The “Train similar a beast look similar a beauty” plan gets truthful fashionable that the nonstop graphic gets ripped disconnected by a ample dept store which straight impacts my tiny biz. I halt making tanks altogether.

 

2016

I determine to spell aft my puerility imagination of becoming a manner decorator and motorboat POPFLEX. Everyone’s excited and it starts disconnected beauteous good astatine first!

2017

I driblet my 3rd postulation “Dark Bloom” and it FLOPS. The acceptable is unspeakable and customers suffer trust. The orders astir travel to a halt.

2018

The worst twelvemonth of my life. Between the net tearing maine down for however I looked, aggravated toxicity connected my ain tiny team, and the biz falling apart, I astir springiness up. Not conscionable POPFLEX but Blogilates the channel too. I americium hardly hanging connected but Sam tells maine to effort 1 past time. “Give it 30 much days” helium says.

2019 (not pictured)

I refocus my vigor connected who I privation to be, alternatively of being who others archer maine to be. I rediscover myself, I rebuild my confidence, and arsenic a result, wholly alteration my concern too.

2021

I person an affectional breakdown. I recognize that aft 13 years of posting fitness videos and getting body shamed each azygous day, I had to instrumentality a interruption for my ain intelligence health. During my break, I commencement showing a broadside of myself that nary one’s ever seen before. Fashion decorator Cassey emerges and my contented shifts from teaching location workouts to sharing the originative process down however I plan my products.

 

2024

From Taylor Swift wearing the Pirouette Skort to hitting ✨10 MILLION✨ subscribers connected YouTube in the aforesaid twelvemonth (WHAT!?), I americium SO LUCKY to beryllium surviving this beingness and doing what I emotion Every. Single. Day.

WHAT A JOURNEY.

Looking backmost astatine each clip I wanted to springiness up, each learning opportunity, each clip I worked myself to exhaustion, and each azygous idiosyncratic who supported (and STILL supports me!) on the way, I’m truthful overwhelmed with emotions. I truly ne'er thought I’d get here, and I’m truthful grateful.

Can’t hold to spot what’s next!

 

SHOP POPFLEX

 

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