Wait… Is This Really Happening?!

You’ve been asking to spot my apparel successful Target for like… ever. For years I was similar yea maine excessively but ummm that’s truly hard to do. But conjecture what?

IT’S HAPPENING.

On December 28th, Blogilates is going to beryllium successful the beforehand of each Target stores. All due to the fact that of you!!

Storytime.

Four years ago, astir to the day, I wrote a blog station conscionable similar this one. My bosom was bursting with excitement (mixed with anxiety), conscionable similar it is close now. In December of 2020 I was announcing the archetypal motorboat of Blogilates astatine Target! It was a trial program, and I was sooo nervous. I didn’t cognize what to expect.

And then, you near the shelves empty. 

You guys sold everything retired earlier the trial play was adjacent implicit due to the fact that of your enthusiasm, love, and attraction (thank you for cleaning the shelves with me, btw). Target decided to support Blogilates successful store and we’re inactive determination today, 4 years later! 

Fast guardant to past twelvemonth astir this time. 

The apparel squad astatine Target reached retired and asked to sojourn maine and the plan squad to spot what we were up to. They had seen the maturation of POPFLEX and wanted to cognize more. Ummm what?!

So I spent past Christmas making the astir aggravated platform of my beingness portion besides surviving the astir aggravated clip of my life. Literally. We were successful the mediate of moving into a caller bureau successful LA, portion besides mounting up a caller plan workplace successful Atlanta, portion Sam and I were moving houses. All portion doing fittings, photoshoots, and launches. It was insanity. 

But we did it! The Target execs flew retired to travel spot babe lil america astatine our Atlanta plan bureau and yes…we were each FREAKING retired but knew this was our lone accidental to beryllium that we could truly beryllium a marque astatine Target. We decided to transportation an affordable activewear enactment – thing you guys person been asking for since forever! 

So we got to enactment and prepped a 108-slide platform to amusement each crushed wherefore an apparel concern astatine Target would marque sense, starring archetypal with YOU guys. Thanks for leaving comments each implicit my pages for the past fewer years due to the fact that these comments are the nonstop ones I led the presumption with!

I’ll ne'er hide the vigor of our squad the evening earlier our presentation. It was similar a radical of assemblage students cramming unneurotic for a last project, but the vigor was dissimilar thing I’d experienced earlier successful school.  Everyone wanted it BAD. The full squad gave it their all, not a azygous slacker successful sight.

Even my nails cooperated arsenic I applied them successful the car. 

On the large day, we presented and luckily we were not met with crickets. PHEW. There were questions and determination seemed to beryllium genuine enthusiasm! After the 5-hour meeting, we were SO blessed but besides kinda delusional. TBH I thought we aced it!

But past afterwards we didn’t perceive from them for weeks and we were frightened we did not, successful fact, ace it. I told myself if it was meant to be, past it would beryllium and tried to enactment positive. And then, I GOT THE CALL. Target wanted Blogilates beforehand and halfway astatine the gateway abstraction close erstwhile you locomotion in. At each 1800 stores. A FULL ON COLLECTION.

They wanted to bring my imaginativeness for affordable activewear to life.

I died.

And got to enactment immediately. Then, for the adjacent respective months I died astir each week trying to fig however HOW bash we really propulsion disconnected designing for 2 brands astatine the aforesaid time. First off, this was a overmuch faster improvement timeline than POPFLEX. We usually springiness 1-2 years for 1 benignant and this clip we had to get it each done successful a substance of months, which was truly scary. 

Keep successful caput that the full merchandise improvement squad that worked connected this postulation was virtually 7 people. SEVEN. We’re not large astatine all. We’re precise overmuch a tiny concern present moving with 1 of the biggest companies successful the full world. 

Were we intimidated? Yes. Extremely. But it was wide aboriginal connected that we had to look this caput connected and alteration from tiny biz to acting similar a large biz overnight if we wanted to marque this happen. There was nary remainder and nary grooming period. We conscionable had to GO and larn and marque mistakes arsenic we went. There were a batch of fires on the mode and problems piled connected week aft week. 

I’m truthful exhausted. The squad genuinely gave everything to this collection. And present we’re 2 days distant from launching my 2nd covering brand, Blogilates exclusively astatine Target. 

I can’t judge I’m saying that. I can’t judge that boom, conscionable similar that, Target is going each successful and putting my designs astatine the beforehand of the store. And craziest of all, successful each 1800 stores. ALL 1800!! I consciousness truthful grateful, truthful exhausted, and similar I won the retail Superbowl. 

Well, really let’s spot if you guys similar it, and past I’ll consciousness similar I genuinely won. 

December 28th is the day! It’s going to beryllium a 6 week test, which means if you guys amusement that you similar it (by buying it), past Target whitethorn privation to bring the marque backmost successful store. If not, it’s over. That’s it. 

PREVIEW BLOGILATES FOR TARGET

My volition for this postulation was not lone to bring you affordability, but besides a romanticist instrumentality connected activewear that is of people functional. I can’t hold for you to spot everything successful existent life! And to effort things connected earlier you buy!! In the meantime, you tin spell to Target.com to preview each the styles and bosom your faves earlier it goes live.

Oh and delight spell in-store to observe with me! Every store volition person the postulation astatine the precise beforehand of the apparel section, close erstwhile you locomotion in. TAKE PICS and tag maine @blogilates! I wanna seeeee!

Who knew that uploading a Pilates workout to YouTube successful 2009 would extremity up starring maine to THIS?! I’m truthful grateful to unrecorded retired my puerility dream. Thank you for believing successful maine and supporting maine on this chaotic journey!