Jaguar Land Rover Is Now Officially Known As JLR

Jaguar Land Rover is nary longer due to the fact that arsenic of yesterday (1 June), the UK luxury automaker is officially known arsenic JLR.

Sure JLR is thing caller and we person been utilizing it for years but it’s much than conscionable an abbreviation and is simply a caller firm individuality that sees iconic Land Rover models modulation to brands nether a caller JLR umbrella, connected the aforesaid footing arsenic Jaguar.

Take a look astatine the Land Rover website successful the USA and you volition already spot Defender, Discovery and Range Rover listed arsenic brands.

“Pivotal to our Reimagine strategy is the enactment of the House of Brands, which is simply a earthy evolution, with a intent of elevating and amplifying the uniqueness of our characterful British marques,” said Professor Gerry McGovern OBE, main originative serviceman astatine JLR. “Our eventual ambition is to physique genuinely emotionally engaging experiences for our clients that, implicit time, volition physique semipermanent precocious equity for our brands and semipermanent sustainability for JLR.”

The station Jaguar Land Rover Is Now Officially Known As JLR appeared archetypal connected Zero2Turbo.